About Us


Colour Me Safe is your ultimate safety companion in hair, beauty, and skincare products. Our Shield system helps you make informed choices with your skin safety. Through our platform, you carry your personalised skin journal wherever you go.

For more information on patch testing and to see why it is important, visit: https://dermnetnz.org/topics/patch-test-images (Warning: graphic images).

For essential information regarding contact dermatitis, please visit this NHS guide.

Who We Are:

Colour Me Safe is a company founded in New Zealand by veteran hairdresser Lisa Steele-Willetts and co-founded by business strategist Mike Killick. Lisa was alarmed by the high risk of allergic reactions to hair colour that thousands of people were exposed to every day. To address this issue, she aspired to develop a product that would make patch testing before an appointment the new normal thing to do.

Our aim is to prioritise the safety of beauty and cosmetic product users who apply anything from box dye to everyday skincare at home, as well as businesses across the beauty industry.

What We Do:

The Hidden Truth: Allergic Reactions Happen.

In the midst of all the beauty and style, we've seen the often unseen side of cosmetic and hair dye usage – allergic reactions. These reactions can affect anyone, unexpectedly and sometimes severely. These challenges made us realise that there had to be a better way, a safer way. It was from this realisation that Colour Me Safe was born.

Our mission is to empower businesses like yours, be it a salon, a beauty enthusiast, or a stylist. We want to help you enhance your reputation, not just for style, but for safety too. With our tools, you can demonstrate care, responsibility, and health consciousness that modern clients are looking for. Our approach brings trust, loyalty, and the assurance of a business that genuinely cares about its clients.

When you choose Colour Me Safe, you're choosing to shine in the spotlight of safety. We're not just an allergy alert test solution; we're your partners in perfecting the salon experience. Let's sparkle together!

Step into the spotlight with Colour Me Safe – where glam meets safety in the most fabulous way. Your safety, your rules!

Our Promise: Your Safety Spotlight